The protection of personal data has become a priority for companies operating online.
Recently, the Federal Data Protection and Information Commissioner (FDPIC) published new guidelines on the use of cookies, an essential tool for the operation of websites.
These guidelines aim to ensure greater transparency and security in the processing of user data.
Informed consent and types of cookies
The new FDPIC guidelines emphasise the importance of users’ informed consent.
Before storing cookies on devices, it is essential to clearly inform users about their use and obtain their explicit consent. This process ensures that users are aware of what data is being collected and for what purpose.
Furthermore, the guidelines distinguish between technical cookies, which are necessary for the proper functioning of the site, and profiling cookies, which are used to collect information about user behaviour for commercial or analytical purposes.
It is essential that companies understand these differences in order to implement the regulations correctly and respect users’ privacy.
Storage duration and access to data
Another crucial aspect concerns the retention period of cookies.
The guidelines state that cookies should have a limited shelf life, proportionate to their purpose. This means that collected data should not be kept longer than necessary to achieve the intended purpose.
Furthermore, users must be able to access their data, with the right to request its modification or deletion.
This transparency in data processing reinforces users’ trust in companies and promotes ethical management of personal information.
Adapting to new regulations: the role of specialised agencies
Adapting to new regulations can be a challenge for many companies, especially those without in-house compliance resources.
In this context, specialised agencies offer valuable support. For example, CDS Web provides customised consultancy services to ensure that websites comply with data protection regulations.
Relying on experienced professionals enables companies to implement the FDPIC guidelines correctly, avoiding sanctions and preserving corporate reputation. Furthermore, proper management of cookies and personal data improves the user experience, fostering a relationship of trust and transparency.
The importance of compliance in cookie management
The new FDPIC guidelines represent a significant step towards greater protection of personal data online.
For companies, complying with these guidelines is not only a legal obligation, but also an opportunity to demonstrate their commitment to privacy and transparency. Implementing good cookie management practices builds user trust and contributes to the long-term success of your company.
If you would like to ensure that your website complies with the new data protection regulations, please do not hesitate to contact CDS Web for personalised advice.
