Having a presence on social media is now essential for creating meaningful interactions and increasing our online visibility The benefits of having a corporate social media profile are numerous and include the ability to create advertising campaigns that greatly contribute to increasing conversions
Which social media platforms are right for you?
Examining the specifics of various platforms can greatly contribute to the success of our marketing strategy. The choice of suitable social channels for a company doesn’t have a one-size-fits-all answer; it will depend on our goals and the target audience we want to reach.
Let’s now look specifically at the differences among the major social media platforms, particularly focusing on: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Facebook boasts over 2 billion monthly active users worldwide, making it the most popular social media platform. It is used by users of all ages to stay in touch and follow their favorite brands. On Facebook, you can have a personal profile, an official page, and be part of groups. You can create posts, express appreciation through ‘likes,’ tag, share content, and comment.
Facebook is a place of continuous interactions among users who tend to build communities. Having a business profile strengthens brand awareness and customer relationships. Facebook’s advertising service also allows you to create targeted paid ads for an audience interested in our products and services.
Known for its ‘visual’ approach, Instagram is a social media platform primarily centered around images. It has over a 1 billion active users, and its target audience is younger compared to Facebook. In addition to photos, you can post Reels, Stories, and Live content, all valuable tools for sharing business-related content.
On Instagram as well, you can ‘like’ posts, tag, comment, and share. Hashtags are a tool used as content aggregators. Photos should be of high quality and maintain a visual consistency to effectively convey the brand’s image. Instagram is very useful for advertising, lead generation, sharing stories, and collaborating with influencers.
A platform designed for publishing short and concise posts (up to 140 characters) with around 300 million users. Twitter encourages the exchange of opinions and allows the posting of photos and videos. In this case as well, hashtags are widely used.
You can save tweets as favorites, retweet, and respond to tweets with other tweets. There is no distinction between personal and business profiles, but this type of quick and quality communication promotes engagement and business opportunities.
LinkedIn is primarily intended for professional networking. It has over 260 million monthly users and facilitates relationships between professionals, workers, and businesses. You can join groups, have personal and company accounts, through which you can increase visibility and post job opportunities.
Among the most common actions on LinkedIn are endorsing, commenting, and sharing content. The type of communication on this social platform has a more serious tone and is one of the best platforms for B2B (business-to-business) interactions. Sponsored campaigns can also be created.
YouTube
A creative platform primarily focused on video content. Users can upload, view, comment on, share, and rate content. It can be very useful for uploading informative videos about your company or partnering with YouTubers or influencers to promote your brand. YouTube is owned by Google, so its content is easily indexed by the search engine. To achieve a good ranking, videos must be engaging and of high quality.
TikTok
The social media platform for the very young, communicating through short video formats. TikTok has over 1 billion active users and is continuously growing. It’s an interesting choice for creating touchpoints with a younger clientele, but it must be used effectively. It’s important to adopt a creative approach capable of capturing the user’s attention in a few seconds.
The best social media for your brand
Are you thinking about taking your social media presence to the next level but don’t know where to start? Through a free analysis, we can discuss your goals and find the best communication channels for your brand.
