With the advent of the digital age, the way we advertise has changed dramatically. Thanks to search engines, it is now possible to make ourselves discoverable to users all over the world by aligning with their web searches. We have already discussed SEO and the great usefulness of this strategy for appearing at the top of search engines for free. Today, we will focus on paid advertising, specifically advertising on Google Ads, an extraordinary tool to give a significant boost to your online presence and, consequently, to your conversions.
How Google Ads Advertising Works
Google Ads is Google’s online advertising platform that incorporates some features of traditional advertising, as it allows us to create real online advertisements. With this tool, you are the advertisers, and after setting an initial budget, you can promote your company’s products and services by displaying ads on Google, above the organic search results.
Google Ads is currently one of the best platforms for online advertising, thanks to the ability to design targeted advertising campaigns based on factors such as keywords, location, user interests, and online behaviors.
Why use Paid Advertising?
SEO is an excellent way to work on the organic growth of your business, but paid advertising can take your company even higher and significantly expand your customer base. Here are some advantages of advertising on Google:
- Targeting and Remarketing – With Google Ads, you can precisely select the audience to which your ads will be displayed, including geographic and demographic targeting, thus avoiding wasting your budget. Additionally, with the remarketing feature, you can show ads to those who have already visited your website or interacted with your brand online.
- Costs – Compared to traditional advertising campaigns, the costs of advertising on Google Ads are significantly lower. You will be the one to determine the budget for your campaigns, with the ability to adjust it based on performance.
- Results – Another important feature of advertising on Google Ads is the ability to measure the results of your ads. Google Ads provides statistics to monitor the performance of your ads, which will be very useful for making any necessary adjustments and achieving better results.
Types of Ads
There are various types of ads on Google Ads, including search ads, display ads, video ads, and mobile app ads. Let’s see what the main differences are:
- Search – These are text ads that are displayed in real-time to users as they search for specific products or services on Google. Through keywords, these ads direct users straight to your website, increasing online traffic and sales.
- Display – Display campaigns are more focused on visual appeal. They are displayed to users in the form of banner ads while they browse websites and apps related to your business. They are an excellent tool for increasing visibility and brand awareness.
- Video – These ads are in video format and are published on YouTube and other websites. They are very useful for both visibility and generating conversions, and they provide excellent coverage.
- Mobile App – An interesting option for multichannel marketing: you can promote your app on various channels and increase its popularity on the search network, Google Play, YouTube, and many other channels.
Where to Start with Google Ads Advertising
Do you want to advertise on Google Ads? First, we recommend determining your goal, then defining your audience and deciding in which geographic area to display your ads. Later on, it will be time to create the ad message and select images or videos (in the case of Display advertising), find the most suitable keywords for your business, and finally, set a budget, ensuring that you always monitor the results.
Google Ads is a tool that can provide you with great satisfaction and a universe of possibilities with proper campaign management and monitoring. Trust our experts to implement this strategy, book an initial free analysis, and tell us about your goals!
