La Marketing Automation, as the name suggests,encompasses all technologies capable of performing repetitive marketing tasks. We delegate the most repetitive tasks to intelligent software, those that enable us to enhance the effectiveness of the communication tools already in use.To get the most out of Marketing Automation, it’s essential to start with a solid strategy across multiple channels, high-quality content, and well-selected leads.Once the workflow is designed, we leave the task of replicating activities on a large scale to intelligent software. Automation multiplies the contacts and conversions that can be generated, while at the same time minimizing efforts and execution times.