Tag: Social Media Marketing

When it comes to marketing and social media, the way we communicate will undoubtedly be central to our strategy. Social media communication is one of the most important aspects to leverage your presence on these platforms. Social media are primarily centered around interactions and represent a tool for your company to engage in direct dialogue with customers. But social media communication starts with the choices the company makes: whom it addresses? How it responds? And how it makes...

Having a presence on social media is now essential for creating meaningful interactions and increasing our online visibility The benefits of having a corporate social media profile are numerous and include the ability to create advertising campaigns that greatly contribute to increasing conversions Which social media platforms are right for you? Examining the specifics of various platforms can greatly contribute to the success of our marketing strategy. The choice of suitable social...

In recent years, advertising on social media has become increasingly essential for those looking to grow their online businesses. Although many still underestimate its potential, the majority of Italian companies are already present on multiple social media platforms and benefit greatly from it on a daily basis. If we consider that social media users increased by 227 million in 2021, reaching a total of 59% of the global population in recent months, we can understand why our presence...