When people hear about artificial intelligence, many envision futuristic scenarios characterized by increasingly sophisticated humanoid robots, entities almost alien to human processes. But artificial intelligence is an extensive field applicable to many sectors, a technology capable of revolutionizing our reality in the most unexpected ways.
Even at this very moment, if you’re conducting a search on Google, it’s thanks to artificial intelligence that your inquiry is yielding successful results. This tool is indeed destined to increasingly permeate activities that are part of our daily lives.
What is artificial intelligence
One of the sectors where AI is having a massive impact is digital marketing. A very strong combination that is literally changing the way marketing is done. At this point, you may be wondering about the nature of this change and how this technology can be associated with marketing activities.
The first thing to keep in mind is that artificial intelligence is nothing more than the ability of computer systems to replicate human capabilities to solve problems and perform specific tasks.
Human minds and intelligent machines
Man has always sought means and technologies to simplify and enhance his work; today, this task is increasingly assigned to intelligent software.
Marketing, like many other sectors, requires human minds to design and implement its strategies, but within marketing strategies, there are many activities that can be comfortably delegated to machines without impacting the quality of work. In fact, the precision of AI allows us to improve the quality of work, speed up production processes, and reduce costs, creating advantages for both companies and customers.
The role of data in artificial intelligence
AI is a valuable tool for optimizing various processes, including its ability to eliminate the risk of human error. When we talk about artificial intelligence and marketing, it’s necessary to refer primarily to data. As we know, data is considered today as ‘digital gold’ and is essential for most marketing activities.
AI operates precisely thanks to them and can acquire vast quantities of data, a crucial aspect for the effectiveness of strategies and business productivity. Furthermore, through complex algorithms, these systems are also capable of learning from the data collected and improving themselves autonomously.
But what are the main activities where AI can support marketers and achieve the remarkable results we’ve discussed? We’ll list some briefly, with the awareness that each deserves a separate post:
- Chatbots and virtual assistants: These are automated software capable of communicating with customers and providing responses in a language very similar to human language. Chatbots are very useful in the initial stages of customer contact, offering excellent customer experience and 24/7 support.
- Content creation: AI is becoming increasingly proficient in generating engaging content, such as posts, articles, and news. Moreover, thanks to algorithms, content is presented to the target audience at the right time to facilitate conversion, and key topics to propose are easily identifiable.
- Marketing Automation: It is primarily used in the lead generation process, as we discussed in the previous article. Thanks to the automation of certain tasks, artificial intelligence can independently manage the entire customer journey process, from lead acquisition to their conversion into customers.
- Recommendations: Thanks to the vast amount of available data, AI systems gather user information and then support them in making choices through recommendations based on their interests and needs.
- Personalization: The ability to profile users offers numerous opportunities for personalization. Whether it’s content, recommendations, advertising campaigns, or applications, artificial intelligence can create personalized experiences for users, leading to an increase in conversion rates.
What does the future hold for us?
These are just some of the applications of artificial intelligence in digital marketing. The relationships between humans and this technology are continually evolving, and we will have many more surprises ahead. “We don’t know what the future holds, but we are certain that regardless of the type of company, artificial intelligence systems can be applied with great success to enhance the effectiveness of strategies, maximize data collection, and increase productivity.”
If you’re thinking about how to implement AI activities in your company and are still unsure, don’t worry!” You can turn to our experts in the field through a free analysis to find the strategies most suitable for your online growth.
